Everything that's been going on in the world in the last few years has not allowed us to live to our fullest potential. We're at a point in our lives where we need to create a beacon of hope for humanity. We need to show everyone that positive change can and is happening on a global scale. We need to band together to create a movement to show people that humanity has to prevail and can prevail. We want to come together, grow, and Ignite the world with you.

We believe that hope and change happen through understanding, connecting, and relating to one another's authentic stories. Sharing a person's Ignite Moment, that pivotal moment that sets them on a path to discovering a greater side of themself will be the medicine of the planet. Ignite creates that human interconnectedness through multimedia storytelling. We want every person, community, country, and all of humanity to feel Ignited and inspired.

If every single person shares their Ignite Moment, we can change the trajectory of humanity. We can create an entirely new world for each and every one of us. That is what Ignite Humanity will do. This project is bringing humanity together, uplifting people globally, and Igniting us all in a way that includes everyone on our quest for a better future.


Igniting humanity has always been an integral part of Ignite’s mission and core values, but the conception of this new book program really began on the back of a tandem bike in the summer of 2020.

Ignite’s founder and CEO JB Owen and CTO Peter Giesin decided they wanted to get up and do something amazing after being stuck in their home throughout the uncertain early months of 2020. They decided to cycle from Red Deer, Alberta all the way to Ottawa, Ontario to raise money for charity and show the world that any dream was possible. In 2021, they did it again, spending their summer cycling up the Top of the World highway to the Yukon. In total, they’ve cycled over 11,000km.

As they cycled, JB and Peter realized that the moments that truly stuck with them were the moments of genuine, wonderful connection with the kind people they met on their travels. Despite the ravages of Covid, they continued to meet people who, after meeting them for only a few minutes, invited them in for dinner, offered them help, told them great places to go, and formed an enduring friendship with them. Many of these complete strangers showed them phenomenal support, unwavering encouragement, and beautiful hidden wonders with an open heart. Being around such amazing individuals from all walks of life showed just how incredible the human spirit is and how precious human connection is.

Ignite Humanity was born out of a desire to showcase the bright light that is in humanity and remind us that we can come together and make a better global future for all.

Humanity is incredible and I see that every single time I get up and go out into the world. Those small moments of connection are powerful. You get to meet people and see how amazing they are. What might seem like a coincidental meeting is actually the universe putting that person on your path for a reason.

JB Owen

Become a bestselling author, feature in a film project highlighting

your work, and Ignite Humanity with us!

Book a Discovery Call with Ignite CEO and Founder JB Owen to get all the exciting details about Ignite Humanity. JB will walk you through what it means to join a community of bestselling storytellers sharing their Ignite Moments. She will share details about the Ignite Humanity project and the exciting charity initiative Ignite is running alongside the book and series. Ignite Humanity will be a collaboration on a global scale, using various mediums of storytelling to transform lives and inspire people to take positive action for a better world. We want you to be part of that.

Ignite’s mission is to impact humanity and inspire the world through the stories we tell. We can’t wait to hear more about how you’re impacting humanity!


For More Information



Subscribe to our newsletter